Women in the Outdoors: Numbers on the Rise
FERNANDINA BEACH, Fla. — The traditional image of men escaping for the
weekend to experience the thrill and
challenge of outdoor activities such as
hunting, fishing and shooting may be as
antiquated as the gender make-up in the
boardroom in scenes from television’s
Mad Men. Annie it seems has definitely
got her gun, and hunting license and
fishing rod and reel. In fact, according
to Women in the Outdoors in 2012, an
in-depth report on women’s participation in outdoor recreation compiled by
Southwick Associates, women now make
up more than a quarter of all anglers
and represent the fastest growing segment
within the hunting and shooting communities making up as much as nearly 11
percent of all hunters.
“Many people may be surprised to learn
the traditional view of the outdoors person
is changing, but to anybody who hunts,
fishes and shoots, the presence of women
on the water, in the woods and at the
range is anything but new, and certainly
not surprising,” says Rob Southwick, president of Southwick Associates.
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The Women in the Outdoors in 2012 report
is a comprehensive snapshot of women’s
participation in outdoor sports ever published. It examines the level and rate of
participation of females in freshwater and
saltwater fishing, hunting and shooting
and compares women and men’s purchasing habits for hunting, shooting and fishing
equipment. It also offers a unique glimpse
at their outdoor media consumption, providing invaluable insight to advertisers,
manufacturers and retailers into where
today’s outdoorswoman gets most of the
information that affects her purchasing
decisions.
About
Southwick
Associates:
Southwick Associates was founded in
1989, serving state fish and wildlife agencies, sportfishing and hunting industries,
and non-profits. We specialize in economic and business statistics related
to fish, wildlife and outdoor recreation.
Our expertise includes measuring retail
expenditures by anglers, hunters, wildlife
viewers and other outdoor recreationists;
quantifying the jobs, tax revenues and
other economic impacts of outdoor recSouthwick Associates utilizes proprietary
market data from their own research com- reation; tracking trends within outdoor
bined with the most recent and reliable industries; identifying major distribution
data from key government sources to comchannels and the overall structure of
pile the report.
specific outdoor-related industries; and
While the decision-guiding data found in analyzing the value of fish and wildlife
most Southwick Associates market reports
are available for sale, the company is mak- resources and their uses including land
ing the Women in the Outdoors in 2012 transactions, new business ventures, fish
report available at http://www.southwickassociates.com/portfolio-view/women-in- kills and more. Visit us at www.southwickthe-outdoors-in-2012/
associates.com.
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