Blanck Lite Issue 8 Blanck Lite Issue 8 - Page 14

FASHION PR WITH ARIETA MUJAY: WHERE WE ARE VS WHERE WE SHOULD BE. Words by Aby Odusola, Photos by @truslbaerg T he annual fashion season in all its magical glory is upon us! Right now, the fashion world is abuzz with sever- al preparatory activities that will eventually set the major themes for the next fashion season. To be excited for all the pomp is a given, but con- sidering how important proper positioning is in any official capaci- ty,certain questions should be asked and answered. The fashion in- dustry is no less the hub for glamour and beauty than it is for efficiency and excellence. Arieta Mujay is no new name on the fashion terrain. Having acquired 15 years’ worth of experi- ence in various sectors of the fashion industry and a stag- gering resume, this self-proclaimed “global ghetto girl”is certainly a fashion connois- seur. A superb creative, Arieta began as a window dresser for GAP. She gleaned from fashion magazines and stylists in the UK as a fashion intern, proceeded to fashion PR as a press officer for New Look while juggling roles as a part-time stylist. She advanced into the role of PR manager and took up a job with River Island where she success- fully worked an avalanche of departments including publicity, styling, directing and editing. While at River Island, she worked closely with pop star Rihanna, who had collaborations with the brand as well asa host of celebri- ties such as Kelly Roland, Amber Le Bon, Tyson Beckford, Olu- chi and several others. Re- lentless in her pursuit of in- novation, she toured nine Af- rican countries in four weeks to hone her already huge capacity for in- genuity and proceeded to infuse the real African flavors into her work and rep- resentation with an admirable passion. Venturing off bravely after her globally recognized stint with River Island, Arieta launched an African creative collective that sought to nurture African creative talent in the UK and advice brands and retailers Venturing off bravely after her globally recognized stint with River Island, Arieta launched an African creative 14 / BLANCKLITE / OCT 2018 / www.blanckdigital.com 15 / BLANCKLITE / OCT 2018 / www.blanckdigital.com