Blanck Lite Issue 8 Blanck Lite Issue 8 - Page 10

Inspiration for us happens as we go about our daily lives, from the environment to fashion forecast magazine, with that said, the needs of our customers are always at the forefront of each source of inspiration. Have you relocated to the UK finally or are you strictly here for school? We are all living and currentlystudying in the UK. However, most holidays, including sum- mer time,are spent in Lagos.We are also work- ing to expand the Iconic Invanity brand to Eu- rope starting with an outlet in London. What does the future hold in terms of your plans? With the launch of Neka Youth for our younger audience in addition to the new DNA ecom- merce site, we are excited about the future of the Iconic Invanity brands. Technology is and will continue to play an important part in how we operate in the future. We aim to continue- growth while creating work which aligns with our core values. We will continue to engage in creating a positive impact through our work by contributing to youth empowerment through training and employment, like our current model of operation in Lagos and the youth em- powerment project through fashion and tour- ism on the Nile, in Northern Uganda. What are the growing pains of starting a fash- ion design line in Africa? The challenges of starting any business in Ni- geria are vast andnot unique to one brand. Fac- 10 / BLANCKLITE / OCT 2018 / www.blanckdigital.com tors such as power shortage, high running costs, lack of skilled workers etc are some of the daily growing pains. What will you like to see change in the fashion industry in Nigeria? Change is an important part of growth. In the past few years, we’ve witnessed some changes and growth in the Nigerian fashion industry due to several contributing factors, one of those contributing factors whichstands out for us is the Heineken Lagos Fashion and Design Week founded by Omoyemi Akerele. This platformhas been able to change the narrativeand provide opportunities not only for designers but for all- fashion industry stakeholders. The emergence of technology, social media plat- forms, magazines such as Blanck, haveequally played major roles in the way the fashion indus- try has been able to evolve in Nigeria and Africa as a whole. Initiatives supporting fashion growth in conti- nent, such as the African Collectives by Diana Opoti offers an avenue to stock selected pieces under one roof in Nairobi Kenya. Having said all this however, we still have a long way to go in order to steadily compete with es- tablished international brands. We need an ef- fective open boarder trading policy which allows countries within Africa to trade easily and safely with each other. “ The typical DNA girl is about 18-35 years of age. She is young at heart and ready to take on anything that comes her way and still loooks stylish while doing so. “ pad and pen to the iPad. This makes it so much easier to manage our busy schedule of work and study on the go, as it allows us to share ideas with each other and the production team back in Lagos instantly. Destiny Nwadire: Creative Director. This will go a long way in expanding our cus- tomer base. Starting and running a fashion busi- ness anywhere in the world requires substantial amount of investment, access to more facilities that support businesses would also be an added advantage towards further change. 11 / BLANCKLITE / OCT 2018 / www.blanckdigital.com