BirdLife: The Magazine Oct - Dec 2019 | Page 25

considerable impact on Paraguay’s wildlife”. In Paraguay’s already fragmented Atlantic Forest (see page 26), many fires are started to clear land for illegal marijuana cultivation. Birds such as Black-fronted Piping-guan Pipile jacutinga (Endangered) and IBAs such as Mbaracayú Forest Nature Reserve are at risk. So worried is Guyra Paraguay that it joined forces with other NGOs, including BirdLife International and SAVE Brazil, to launch a manifesto demanding “immediate and lasting action from the governments of Brazil, Bolivia and Paraguay”. Signatories criticise current government policies for “incentivising deforestation and unsustainable productive practices” and demand “incentives to keep the forest standing”. Media profile has raised the ante. “In Brazil, everyone has been talking about our forests. I’ve rarely witnessed that”, says Develey. Agribusinesses have been worried about the negative repercussions for exports, supporting a campaign demanding the end of deforestation on public lands in Amazon. Conservation of the Amazon has become a concern of productive industries, not just environmentalists. The level of distress has finally roused South America’s politicians. In September, seven national leaders (including Bolsonaro) established disaster- OCT-DEC 2019 • BIRDLIFE response and satellite-monitoring initiatives, and pledged reforestation. The rise and fall of Brazil and its Forest Code offer salutary lessons of global relevance. “Brazil was briefly a shining example,” says Bryna Griffin, the head of BirdLife’s Forests Programme. “But then political winds changed, and gains were quickly and dramatically lost.” Brazil’s experience demonstrates that increasing law enforcement, expanding protecting areas, recognising indigenous territories, and combining carrots with sticks for agribusinesses can work to reduce deforestation. “Brazil’s example shows that we have the tools to make conservation work, but only if we choose to use them”, says Griffin. Saving the Amazon requires land regulation, effective oversight, international pressure and respect for legislation. But whether we are in Brazil or elsewhere, we each have a role to play: as consumers we need to rethink our daily habits. Develey points to the market signal of buying environmentally certified products. Although we did not physically ignite Brazil’s fires ourselves, our purchasing choices may have helped fan the flames. As we express outrage at future images of flaming forests, we might do well to remember that change can also start at home. An aerial view of deforestation in the Amazon Photo Richard Whitcombe/ Shutterstock 0 25