bio chat
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“Human Data Science is our
revolutionary new way to to
deliver solutions that drive
healthcare forward”
The global company, QuintilesIMS that came into existence due to
merger between Qunitiles and IMS Health, has recently been
rebranded as IQVIA. In an exclusive interview with Mr Naz Haji,
Managing Director, IQVIA India, the Biovoice News tried to
understand the logic behind renaming, fresh priorities of the
company and its focus on human data science. Read the
interesting details below
BY RAHUL KOUL
Why was it
necessary to
rename the
QuintilesIMS as
IQVIA? What
effect would it
have on the overall
brand value of the
company?
IMS Health and
Quintiles came
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BioVoiceNews | Dec 2017 - Jan 2018
together because our
customers were asking
for better, faster ways
to bring innovations to
patients and capture
the improvements the
industry has been
pursuing for years.
Having completed the
majority of our
integration activities,
we were ready to
refocus our attention
outward and introduce
a new brand to the
market. A brand that
demonstrated our
courage to reimagine
what is possible and
create solutions for a
bold, better future of
healthcare.
Our new brand sends a
clear signal to our