BimROCK Magazine Issue #7 HE - Page 55

I T’S AN AESTHETIC JONATHAN REID CAREFULLY CURATES. For him, it beckons a time when Caribbean people were driven towards something greater, while being attentive to influences and influencers from across the world. As creative director of Media Services International, event producer cum art director and all-round creative with an eye for style, Jonathan Reid is used to be being on the other side of the camera. However, Fashion ROCKS turned the focus on the 32-year-old tastemaker to deconstruct the makings of a classic Caribbean man. Vintage charm One of the first layers to Jonathan’s dopeness is an emphasis on style over fashion. It is one of the things that drew him to the dapper men of the 1950s to early 1970s. “I don’t think I can get away with being trendy as a big guy,” he says, “ . . .The ‘50s and ‘60s also had classic cuts and fitted suits; men who looked like they were going somewhere important and had a sense of purpose. [At that time] Caribbean people were driven by an ideal of being independent, the idea of being a nation-state, so people took themselves seriously. When people were having a good time they were serious about having a good time, and when they were being serious they were. That is kind of my personality: very driven: a sense of purpose, a sense of vision of yourself and what you like to do.” Modern lenses See the world, taste the world. As Jonathan became more interested in personal style about five to seven years ago, he found inspiration from tumblr and Instagram. International influences are meshed with his love of Caribbean art and artists, expressed through vivid colour choices. FASHION ROCKs | BIM ROCK | 55