BIG LIFE Magazine BIG LIFE Magazine Edition N°17 - May 19 | Page 38

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dossier > brand history
La joya de la coron
EN EL ENTORNO RELATIVAMENTE CERRADO Y TRANQUILO DE LA
ALTA JOYERÍA, EL INTERÉS POR EL MUNDO DORADO, EXCÉN-
TRICO Y PRIVILEGIADO DE VERDURA JEWELRY, PERDURA.
the crown jewel the relatively quiet and secretive
world of fine jewelry has quite an enduring inter-
est for the golden, eccentric and privileged world
of verdura jewelry.> Old Hollywood, back when
Audrey Hepburn smiled appeared smiling in front of
Tiffany´s and Marilyn Monroe sang to us while wearing
huge diamonds, hardly has any comparison. Within the
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American glamour and excesses of the 40s and 50s,
Hollywood´s biggest stars gave jewelry a near-mythical
status and became synonym of the American success in
the big screen. Implying the jewelry business has grown
is an understatement. During one of the biggest crises
in the history of mankind, the American and European
jet set found solace in their parties and champagne and
the luxury that follows them. Brands like Cartier, Tiffa-
ny´s and Chanel followed beautiful stars like Marlene
Dietrich, Greta Garbo and Joan Crawford. However,
the jewels shown on screen were different from the
private collections of American upper class. Dulco di
Verdura stood out as the top designer of the time, as
much for his incredible talent as for the relationships