BIG LIFE Magazine BIG LIFE Magazine Edition N°17 - May 19 - Page 38

big life dossier > brand history La joya de la coron EN EL ENTORNO RELATIVAMENTE CERRADO Y TRANQUILO DE LA ALTA JOYERÍA, EL INTERÉS POR EL MUNDO DORADO, EXCÉN- TRICO Y PRIVILEGIADO DE VERDURA JEWELRY, PERDURA. the crown jewel the relatively quiet and secretive world of fine jewelry has quite an enduring inter- est for the golden, eccentric and privileged world of verdura jewelry.> Old Hollywood, back when Audrey Hepburn smiled appeared smiling in front of Tiffany´s and Marilyn Monroe sang to us while wearing huge diamonds, hardly has any comparison. Within the 36 American glamour and excesses of the 40s and 50s, Hollywood´s biggest stars gave jewelry a near-mythical status and became synonym of the American success in the big screen. Implying the jewelry business has grown is an understatement. During one of the biggest crises in the history of mankind, the American and European jet set found solace in their parties and champagne and the luxury that follows them. Brands like Cartier, Tiffa- ny´s and Chanel followed beautiful stars like Marlene Dietrich, Greta Garbo and Joan Crawford. However, the jewels shown on screen were different from the private collections of American upper class. Dulco di Verdura stood out as the top designer of the time, as much for his incredible talent as for the relationships