BIG LIFE Magazine BIG LIFE Magazine Edition N°16 - April 19 | Page 68

big life
dossier > brands
Lo verde es
ORO
green is gold > In 2017, Versace surprised the world with the opening of its new
flagship boutique on Sloan Street in London. The Versace luxury and sophistication
were there, but what was surprising about this boutique was that it was the first LEED
certified boutique on this iconic London street. It also meant the launch of a reform
plan for the opening and conversion of sustainable boutiques in consonance with the
declaration towards a more conscious way of doing things. It was a huge achievement
66
for the Versace´s Sustainable Innovation program championed by Donatella Versace,
who firmly believes sustainability and luxury should go together nowadays. The three
pillars of the program – humanity empowerment, vindication of Italian excellence
and transformation of the luxury sector – take Versace beyond the conventional to
bet on more sustainable materials and the design of more eco-friendly articles and
boutiques. This turn towards sustainability has been in the works for a couple years to