BIG LIFE Magazine BIG LIFE Magazine Edition N°14 - February 19 | Page 40

big life dossier > knowledge el conocimiento es poder UNA PODEROSA E INNOVADORA IDEA ADQUIERE SU VERDADERO VALOR CUANDO ES COMPARTIDA. BILL GATES, ELON MUSK, BILL CLINTON, JANE GOODALL, FRANK GEHRY, PHILIPPE STARCK… BIENVENIDOS TODOS LOS MECENAS DEL CONOCIMIENTO. ted talks; knowledge is power. a powerful and innovative idea only reaches its full potential when it´s shared. bill gates, elon musk, bill clinton, jane goodall, frank gehry, philippe starck…welcome patrons of knowledge.> There are projects with the potential to change the world. However, that wasn’t the intention of Richard Saul Wurman when he started TED Talks as a four-day conference in California, 35 years 36 ago. After constant observation, he realized the most in- terested people in the US were involved in the technol- ogy, entertainment and design fields. This took him to create a space for those fields to converge and help each other. A non-profit organization dedicated to spreading knowledge. Just like the patrons of old helped create a revolution in the history of humanity, Saul Wurman in- troduced the millenary idea of knowledge sharing into the modern world. Conveniently disclosed knowledge boosts people’s opportunities and it was necessary to cover this seemingly unbridgeable gap between knowl- edge and its recipients. And he did it through a meticu- lous communication effort to share and give us reasons to think and empower us. Additionally, and thanks to internet´s massification, TEDs have turned learning into an entertainment space with global ramifications,