BIG LIFE Magazine BIG LIFE Magazine Edition N°14 - February 19 | Page 40
big life
dossier > knowledge
el conocimiento es poder
UNA PODEROSA E INNOVADORA IDEA ADQUIERE SU VERDADERO VALOR CUANDO ES
COMPARTIDA. BILL GATES, ELON MUSK, BILL CLINTON, JANE GOODALL, FRANK GEHRY,
PHILIPPE STARCK… BIENVENIDOS TODOS LOS MECENAS DEL CONOCIMIENTO.
ted talks; knowledge is power. a powerful and
innovative idea only reaches its full potential when
it´s shared. bill gates, elon musk, bill clinton, jane
goodall, frank gehry, philippe starck…welcome
patrons of knowledge.> There are projects with the
potential to change the world. However, that wasn’t the
intention of Richard Saul Wurman when he started TED
Talks as a four-day conference in California, 35 years
36
ago. After constant observation, he realized the most in-
terested people in the US were involved in the technol-
ogy, entertainment and design fields. This took him to
create a space for those fields to converge and help each
other. A non-profit organization dedicated to spreading
knowledge. Just like the patrons of old helped create a
revolution in the history of humanity, Saul Wurman in-
troduced the millenary idea of knowledge sharing into
the modern world. Conveniently disclosed knowledge
boosts people’s opportunities and it was necessary to
cover this seemingly unbridgeable gap between knowl-
edge and its recipients. And he did it through a meticu-
lous communication effort to share and give us reasons
to think and empower us. Additionally, and thanks to
internet´s massification, TEDs have turned learning
into an entertainment space with global ramifications,