BIG LIFE Magazine BIG LIFE Magazine Edition N°14 - February 19 | Page 36
big life
dossier > watches
PANERA
panerai their models are modern and innovative,
but panerai still means a trip back in time to the heart
of florence itself in the heart of its international
clientele. > The Past, present and future are a source
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of inspiration for Panerai, the Italian watchmaking firm
with international renown. Since its foundation in 1860
in Florence, it has set the highest standards for Italian
design and manufacturing. The development of sub-
mersible technologies took the firm to success in 1935
when the Italian Navy commissioned a watch for sub-
mariners´ incursions during the war. The result, the Ra-
diomir, became the first and best military diving watch