BIG - Buyers Industry Guide BIG Show Guide Cali 2018 | Page 157
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THE MENU
The more time spent making a decision means less time buying.
Helping the customer arrive at the right decision means they can
Faster
sell-through
for
learn, choose and purchase faster than through
random
discovery.
your customer and the
next one.
A smart customer is a fast customer.
Faster sell-though means time
saved educating the consumer
means more time for more
people to buy. Instead of hold-
ing up the line, or taking time
away from the staff, we improve
the experience for those who
™
know what they want and are
cash-ready.
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