BIG - Buyers Industry Guide BIG Show Guide Cali 2018 | Page 156
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Dramatically decrease
time-to-purchase
decisions.
The more time spent making a
decision means less time pur-
chasing. Helping the customer
arrive at the right decision means
they can learn, choose and buy
faster than random discovery. A
smart customer is a fast cus-
tomer.
11 in
™
A smart customer is a fast customer.
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