BIG - Buyers Industry Guide BIG Show Guide Cali 2018 - Page 156

YOUʼRE ON Dramatically decrease time-to-purchase decisions. The more time spent making a decision means less time pur- chasing. Helping the customer arrive at the right decision means they can learn, choose and buy faster than random discovery. A smart customer is a fast cus- tomer. 11 in ™ A smart customer is a fast customer. Cann-Ad • An Omnimedia Growth Corporation PO Box 6147 Breckenridge, CO 80424 154