CONTRIBUTORS
FROM THE DESK OF ERIK KRUGER
It’s hard to put into words what I am feeling as I am typing
this letter. Gratitude seems too small a word to adequately
capture the deep appreciation I have for what Betterman
has become. For what you have allowed it to become.
BetterMan was initially quite a selfish endeavor. I
wanted to learn from the best, for myself. Sharing it with
the rest of the world was an afterthought. But my
selfishness lasted only a couple of days as the response I
got immediately made me realize that this could really
impact the lives of others.
There are many different things that I could have
written about for this inaugural letter. But there is one
thing that I truly desire for you. One thing that trumps
everything else I will ever write about.
The hope that you will live an impactful life.
Just digest that for a second, and then realize that it’s
not as difficult as it may seem. You do not need a platform
like BetterMan to make an impact. Nor should you wait for
the perfect moment. It starts today, right here in this
moment.
Once you make up your mind that you will live an
impactful life then you will realize that the opportunity to
create change is all around you. In the smallest moments
like the way you treat your waiter, to the bigger moments
when you decide what you want to do with your life.
04 | www.bettermanblueprint.com | ISSUE 01
I know that you are already making an impact on those
around you. But if you feel like the time has come to
intensify your impact, then it starts with asking yourself
these two questions…
What do I really want out of life?
Given my skills, loves, and aspirations, how can I best
serve others?
The answers will not come easy.
Take the time to wrestle with them. If there is not an
equilibrium between these two forces (want vs service)
then you will become bored, frustrated and without
purpose.
The beautiful thing about impact is that it spreads. It’s
the match that lights a fire, that will eventually engulf
everything in it’s way.
Greatness awaits you…Vincit qui se vincit,
ERIK
Founder of BetterMan and High Performance Coach
SHAUN PIERCY:
MARNUS BROODRYK:
Founder of The Captain’s Beard.
After spending long nights blending
up his own mixture of essential oils
the Captain finally decided to reveal
his secret weapon to every rugged,
beard toting man out there.
Self-made millionaire and now a
Shark on Shark Tank South Africa.
Marnus has shown that he has a
knack for building businesses that
work. He has a true love for
entrepreneurs and entrepreneurship.
BRENT SPILKIN:
ANDREW MACK:
Business coach. Growing Pains
Business Consultants
have
helped over 150 businesses and their
owners develop, manage crisis,
strategize and flourish over the past 3
years alone and have clients
throughout South Africa, Israel and
The United States.
TIM GOODENOUGH:
Tim Goodenough is an Executive
Coach and co-author of the bestselling book In the Zone with South
Africa’s Sports Heroes. He holds both
the ACMC and PCMC coaching
qualifications and is a qualified NLP
and Neuro-Semantics Trainer.
Founder of Gentleman’s Evolution, a
website that elegantly fuses design
with the art of being a gentleman. He
also plays a crucial role in BetterMan
as Ambassador and contributor.
ISSUE 01 | www.bettermanblueprint.com | 05