Berry Street Web Docs Annual Report 2016 | Page 48

MARKETING, DEVELOPMENT

& FINANCE
To achieve our ambitious Vision, we
must have the right resources and
partnerships and ensure that our
business systems and processes are
efficient.
Our Business Operations and
Marketing, Communications
& Development teams provide
critical support to our operations
and continually seek out new
partnerships and ways to engage
the community in our work.

FINANCIAL MANAGEMENT
Our Concise Financial Reports follow
on the next few pages. It is always a
challenge to stretch our income to
meet growing demand. Growing and
diversifying our independent (nongovernment) income is a key priority
and we have set ourselves some
ambitious targets.
In 2015/16, our independent
income grew by 9% to nearly $10M,
as we leveraged our intellectual
property and extended our
professional leadership through
fundraising and our investment
income. More detailed information is
available on request.

Increase in
donations on
previous year

Perpetual Social
Impact Grant
for BSEM

47

38%
$765,000

MARKETING,
COMMUNICATIONS &
DEVELOPMENT
We are fortunate to have the trust
and credibility that comes from
our long and successful history.
However, in an increasingly
competitive and ‘time poor’ world,
we need to do everything we can
to both attract new supporters and
retain our loyal friends.
Our new branding ‘We’re for
Childhood’ has been positively
HPEUDFHGERWKE\RXUVWD̫DQG
external stakeholders.

“

I can trust that
you deliver on your
promises.

”

Supporter

BERRY STREET