BellTime Magazine Spring 2018 BellTime 9-5 | Page 21

On Wednesday 10th January 2018 the Central Statistics
Office (CSO) unveiled its new visual identity.
Developed in consultation with staff and informed by
previous research amongst target user groups, the
theme of our new logo combines the initials CSO with a
% sign in a Celtic knot interlace, to reflect our role in
producing data and insight for Ireland. Maria Hurley, Assistant Director
General, Central Statistics Office,
presenting the CSO Open Data Award
to Claire Gregg, Loreto College, Dublin
Commenting on the decision to create a new visual
identity for the CSO, Pádraig Dalton, Director General
said: BT Young Scientist and Technology Exhibition
“In the 25 years since our previous logo was developed,
the world has moved from the printed page to an open
fluid digital environment where more and more people
have access to data. As a result of this digital revolution,
there is a growing onus on us to not only address the
needs of the expert user, but to also empower the citizen
with independent and trustworthy information.
Over the last twelve months we have focused on making
statistical sources more accessible and relevant by
improving our use of infographics, video and interactive
tools, and by developing new statistical products
specifically designed to address knowledge gaps for
decision makers. The development of a new visual
identity is an extension of this strategic objective which
centres on turning data into knowledge and insight for
all.
Our new identity reflects a modern and accessible
approach to communicating and delivering Official
Statistics, whilst still reflecting our important role in
providing vital independent and objective data to
support decision-making for Government, businesses
and the research community.”
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The first unveiling of the new logo took place at the BT
Young Scientist Exhibition in the RDS on Thursday 11th
January. Every year the CSO sponsors an award at the
BTYSTE Exhibition. This year’s recipient of the CSO
Award for Open Data was Claire Gregg, Loreto College,
Dublin for her project "An Analysis of the Housing
Shortage in Ireland using Agent-Based Modelling" in the
Social & Behavioural Sciences, Intermediate Individual
Category. The CSO congratulates Claire on her well-
deserved win.
Our recently launched “Baby Names App” was in great
demand at the exhibition, as was our “Wellbeing of the
Nation” publication. The CSO stand was very popular at
the expo and we had the opportunity to showcase our
many other statistical products over the course of the 3
days.
http://www.cso.ie/en/interactivezone/visualisationtools
/babynamesofireland/
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