Bed & Breakfast News Christmas 2016 (#43) - Page 17

Visit our website: | | 17 And that our EU citizens working in the industry - and there are over 21,000 of them - know that they are valued too. And we will continue to promote the interests of Scotland and its tourism industry as we go forward. Themed Years Our B&Bs and guesthouse also have a key role to play in delivering our programme of themed years - especially in helping to promote locally those elements of our tourism offer that make Scotland special. The themed years have given Scottish tourism an edge, galvanising partners to work across boundaries to create a strong collaborative platform. and events and our food and drink. And all of this is supported by the most important element - our people - skilled, knowledgeable and passionate people people like all of you. In fact, in 2015, the Scottish tourism industry employed more than 217,000 such people. That’s over 8.5% of all Scottish jobs. 217,000 people that can provide that personal, warm welcome that keeps our visitors coming back, time and again. That’s a lot of ScotSpirit that we can share. And in February, when the First Minister launched VisitScotland’s Spirit of Scotland campaign at Edinburgh Castle, we fundamentally changed the way Scotland is marketed around the world - one global brand, with one global welcome. That welcome is particularly important in these challenging times - especially for our visitors from the EU. Seven of our top 10 visitor markets are in Europe so we need to make sure that they know that Scotland still has a welcome for them. Homecoming 2014 generated £94 million of net additional tourism spend by visitors and attracted over 326,000 visitors from outside of Scotland. During our current Year of Innovation, Architecture & Design, 30 Funded Events and 115 Partner Programme events have been delivered; and thousands of people have already engaged in the centenary celebrations of the Festival of Architecture, which has seen over 400 additional events taking place across the country. 2017 will be our Year of History, Heritage and Archaeology, and we are extremely fortunate have the most fascinating and inspiring history, heritage and archaeology