Bed & Breakfast News Christmas 2016 (#43) - Page 16

16 | Bed & Breakfast News | Christmas 2016 Tourism Minister launches Scottish B&B Association The speech given at Guest Scotland in Edinburgh on 16th November by the Scottish Government’s Cabinet Secretary for Culture, Tourism & External Affairs Fiona Hyslop MSP “I am pleased to be here today to open Scotland’s first ever Guest Scotland Exhibition and Conference - a special event in what is certainly a pretty unique setting. Like no other, the sector provides important geographic spread, allowing visitors to see more of our country and, in doing so, supporting our rural economies. Scotland’s vibrant B&B Sector I know from my own travels around Scotland that our new generation of B&Bs is everything that tourists are now looking for: individual, high quality and with oneto-one personal service. I am also delighted to be highlighting what is, itself, a unique - but vital - part of our tourism and hospitality industry the B&B and guest house sector. In 2014, figures show that domestic visitors spent nearly 3 million bed nights in B&Bs, right across Scotland. Today gives all parts of this vibrant sector a chance to come together - our B&Bs and guest houses, pubs with rooms and all of those other elements that make up a successful and authentic tourism experience - like our farm shops and garden centres. And not forgetting those behind the scenes in our industry - the suppliers and those providing the valuable background services, without which our industry couldn’t function. And that is reflected on the leading ratings website, where B&Bs are rated more highly that our hotels for guest satisfaction. The importance of tourism to Scotland’s economy Customer satisfaction is the cornerstone that underpins a successful industry and tourism is already one of the Scottish Government’s 7 key economic sectors. Not only is it vital to our economy but it also showcases all that Scotland has to offer the world. And we have so much to offer - our stunning landscapes, heritage, our wide range of activities, festivals