Bed & Breakfast News Christmas 2016 (#43) - Page 15

Visit our website: | | 15 with an interest in tourism. Tourism really is everybody’s business. “As a member of the UK Tourism Industry Council, we represent also the views of the Scottish tourism industry at Westminster. “Our vision is to lead an engaged and united tourism industry, delivering an ambitious shared strategy for growth for 2020 and beyond. Tourism Scotland 2020 “Tourism Scotland 2020 (TS2020), the tourism industry’s strategy for growth was launched in June 2012, to be led by the industry and the Scottish Tourism Alliance (STA) under its leadership role took on the guardianship on behalf of the sector. “The strategy focused on driving growth in Scotland’s key markets by strengthening our key assets and building the industry’s capabilities. The simple TS2020 framework (above) became known as ‘the rocket’, due to its shape.” “By 2020, the Scottish tourism sector aim to have: Scotland’s top B&B owners share their ‘Secrets’ Grown visitor spend by £1bn in real terms from £4.5bn in 2011 to £5.5bn in 2020. Increased Scottish tourism’s advocacy score from 25% to over 50%. Increased the average visitor spend from £358.56 in 2011. Increased total employment in the tourism industry from 185,100 in 2011. Increased total tourism turnover from £6,221m in 2011. Marc Crothall, CEO of the Scottish Tourism Alliance Another highlight of the conference sessions was the chance to hear Carol and Gordon Bulloch of five star gold B&B The Dulaig, which won the AA’s 2016 Award as ‘Guest Accommodation of the Year’ for Scotland, sharing their ‘Secrets of Success’ and our readers need not miss out on them: see pages 7-9. Technology, dealing with OTAs, and social media Other conference session subjects included making the best use of technology, how best to deal with online travel agents (OTAs), how to manage your online presence, and using social media profitably. Experts speaking included Tom Messett and Matt Bowkett of eviivo, and Iain Stewart of freetobook. Guest Scotland 2017 The second ‘Guest Scotland’ exhibition and conference will be on 1st and 2nd November 2017, and you can REGISTER FREE HERE.