BBA Brochure 2019/2020 Hult_BBA_Brochure_2019/20 | Page 32

Hult ’ s Bachelor of Business Administration degree prepares you to lead and thrive in today ’ s global business world . Studying a specialized curriculum designed with feedback from top company executives , you ’ ll emerge with a practical business education designed to make you career-ready from day one .
YOUR CURRICULUM

Bachelor of Business Administration majors

Hult ’ s Bachelor of Business Administration degree prepares you to lead and thrive in today ’ s global business world . Studying a specialized curriculum designed with feedback from top company executives , you ’ ll emerge with a practical business education designed to make you career-ready from day one .
Major in Marketing
Learn to understand consumer behavior , how to connect with market needs , and how to shape brand perceptions . Embrace the latest thinking about the customer / brand relationship and get ready to be creative .
Major in Management
Equip yourself with the people skills , negotiation and influencing techniques , and knowledge of effective management practices necessary for success in leadership roles within any industry .
Major in Entrepreneurship
Whether you have entrepreneurial ambitions of your own , or are looking to add value to any employer — this major hones your adaptive thinking and innovation skills so you ’ ll thrive in today ’ s demanding global business environment .
Sample courses : ––
Marketing Planning & Strategy
–– Branding
––
Market Research & Consumer Behavior
–– Digital & Social Media Marketing
–– Luxury Marketing
Sample courses : ––
Change Management
–– Leadership
–– Fashion Management
––
Business Analytics for Managerial Decision Making
–– Operations Management
Sample courses : ––
Disruptive Innovation
–– Building Social Enterprises
–– Hacking for Startups
–– Family Business
–– Entrepreneurial Finance
You can become a : ––
Brand Manager
–– Digital Marketing Manager
–– Media Buyer
–– Account Manager
–– Market Research Analyst
You can become a : ––
Management Consultant
–– Project Manager
–– Business Development Manager
–– Procurement Consultant
–– Operations Manager
You can become a : ––
Founder of your own business
–– Innovation Consultant
–– Growth Analyst
–– Partnership Development Associate
–– Sales Manager
Our Major in Marketing is officially recognized and validated by The Chartered Institute of Marketing ( CIM ).
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