Bass Musician Magazine - SPECIAL February 2014 NAMM Issue | Page 70

Bass Musician Magazine [gear]
GRUV GEAR
GruvGear.com
Gruv Gear’s GigBlade A Revolutionary Approach To
Carrying Guitars, Set To Launch Via Kickstarter
California-based Gruv Gear, designer and
manufacturer of innovative utility gear and accessories
for musicians, introduces the new GigBladeTM, an
ergonomic and user-friendly side-carry guitar and bass
gig bag. Debuting to the world at the NAMM (National
Association of Music Merchants) international music
products tradeshow on January 23-26, 2014, the GigBlade
is the world’s first guitar/bass case designed to be a
carried laterally along the user’s side, resulting in notable
comfort and usability improvements over conventional
backpack style gig bags.
The norm is challenged once again in typical Gruv
Gear fashion. Traditional hard-shell cases have great
protection for travel, but are bulky, heavy and not very
comfortable to lug around. Soft gig bags usually come
in a backpack or sling configuration, are much more
comfortable to carry around your body, and usually
constructed with lighter materials, so generally people
have been willing to sacrifice some protection for
comfort. While most new guitarbag designs on pockets,
improving protection, adding bells and whistles, etc. the
GigBlade’s primary focus was to improve on how the bag
is worn and carried.
Jay Baldemor, President of Gruv Gear and inventor
of the GigBlade, shares, “I’m very excited about
finally launching the GigBlade, and offering it first on
Kickstarter to guitarists and bassists at very attractive
pricing. I believe