SURVEY
A market ripe for growth
Putting customers first will win the race to lead the banking market, writes
Marius van den Berg, Banking & Capital Markets leader for EY Africa Advisory Services
I
n recent months there have been a number of surveys or pieces of
research published on the South African retail banking market.
This is indicative of just how competitive the market is, and of
the challenges and opportunities facing banks in the country.
On one hand, the South African financial services sector is
very mature. For example, South Africa ranks second in the world
for the availability of financial services, and third for the soundness
of its banks, in the Wo