BAMOS Vol 31 No.3 September 2018 | Page 16

16 BAMOS Sep 2018 Article The Bureau’s Instagram Sue Manniche Bureau of Meteorology On February 14 the Bureau activated its Instagram account. Using beautiful imagery, Instagram creates a conversation opportunity to describe the science behind the weather. It also encourages community participation and connection through a shared love of the amazing weather all around Australia. A highlight of the Instagram account is taking the community behind the scenes by featuring staff and their working environment through regular stories. This is an opportunity for the community to learn more about the value the Bureau team contributes every day for all Australians. This content has been popular, receiving good engagement from followers interested in knowing more about where their weather information comes from and how it’s made. One of our most popular Instagram activities was a week- long ‘takeover’ featuring the Willis Island team, who shared what they do and the important role of the Bureau office on this remote, tiny island. Another well-received activity was the announcement of the Bureau’s ABC partnership on World Meteorological Day. Screenshots taken from the Bureau’s Instagram account.