Baird Global Healthcare Report 2016-2017 Global Healthcare Report - Page 4

Global Investment Banking Institutional Equities & Research Baird Capital Better Tools for Better Outcomes Baird Investment Bankers Comment on the Continuing Coevolution of Healthcare and Technology To answer questions about the implications of recent and developing technology trends for the Healthcare industry, Baird assembled a panel of experts from our Global Investment Banking team. MANISH GUPTA DIRECTOR MEDICAL DEVICES 2 RYAN MAUSEHUND MANAGING DIRECTOR LIFE SCIENCES BILL SUDDATH MANAGING DIRECTOR HEALTHCARE SERVICES & IT The Healthcare industry is changing. As costs continue to rise, payers and employers are asking patients to become more accountable for their health expenses. Government programs like Medicare and Medicaid are shifting more individuals to managed-care programs and introducing incentives that reward quality and patient satisfaction. Meanwhile, providers are under pressure to deliver better, cost-effective outcomes. In order to navigate these challenges, the industry and investors are betting technology is the right prescription. DAVID SCHECHNER MANAGING DIRECTOR BIOTECHNOLOGY