Badassery Magazine October 2017 Issue 17 | Page 54
One of the automatic placement
options is “Articles”…
Do you know what a Facebook
Article is, or if you’ve ever seen
an ad there? Because I sure don’t
have a clue what that is. So why
would I let Facebook show my ad
in a place where no one that I’m
targeting is going to see it?
Choose your placements on your
own!
SECRET #4 - MANUAL
BIDDING ONLY
When it comes to the bidding
feature, people allow Facebook to
once again, do the heavy lifting.
Make sure you are manually
bidding on your ads and telling
Facebook how much you’re will-
ing to pay per conversion.
The reason is because Facebook
will make sure you’re paying
much more than needed and say
that it’s because they made your
ad perform really well and beat
the other bids. While that may
be true, blowing your advertising
budget out of the water for sales
that may or may not have hap-
pened, even if your ad performs
well, isn’t the way to go.
MANUAL BIDDING Y’ALL.
MANUAL BIDDING.
SECRET # 5 - SCALE
SLOWLY
I have seen scaling absolutely
ruin an ad more times than I can
count. For both myself and my
clients before they work with me!
I hear “My ad was crushing it at
$10/day and then I bumped it to
$100 and it fell apart. How does
that happen??”
Just because an ad performs well
at $10/per day doesn’t mean
more is better. The best way to
scale an ad is to increase it by
$5 or $10 more per day and let it
even out and perform well for an-
other week. Then increase bud-
About the Author
Hi there, I’m Jamie Lee! I’m the Sassy Strategist
& CEO at Jamie Lee INC. I’m a business coach,
automation system developer and course creator.
My passion is helping online business owners create
success & systems within their digital biz so that they
freedom & fun can be the main F word they use! My
website is being rebranded and is under construction!
(but that won’t stop me from getting in a magazine,
yo!) However, you can find me in a few of my favorite
hangouts: The Hustle Hut - My Free Facebook
Community for badass hustlers! My Facebook Page :
Jamie Lee Inc. Let’s connect, collar & celebrate!
53
get again in small increments.
By scaling too quickly, your
CPC’s will explode and you
won’t be reaching the right peo-
ple. Often, Facebook just does
whatever it wants to eat up your
budget, instead of strategically
making that money spread.
Why?
Because you’ve jumped it so
much and often without chang-
ing the audience or expanding,
so it has no clue where to uti-
lize this new budget, so it just
blows it by showing your ad to
the same people over and over.
Most of which have already taken
action and aren’t new.
Go slowly and see if the ad still
creates conversion success. Then
scale more.