Dixie Williard and Rachel Moriarty have created what can be known as a designer ’ s secret weapon to growing their business . Together they co-founded Design + Style .
Design + Style was co-founded by Dixie of Dixie Willard Design and Rachel of Rachel Moriarty Interiors . As solo entrepreneurs , Dixie and Rachel found that the most challenging aspect of their businesses was getting visible . Rachel started a year-long journey of daily live videos and concentrated online visibility strategies while Dixie focused on networking and other in-person strategies . By approaching visibility from opposite sides of the brain , Rachel and Dixie work together to help other creative entrepreneurs find the perfect mixture of in-person and online visibility that will take their business to the next level .
From Dixie “ Rachel and I met in an online interior design marketing mastermind . Could have been the way our senses of humor played against each other or the way we came up with solutions to business problems together ( or a combination of both ) that lead to us deciding to become business besties after we left the mastermind . After a while , we noticed that our weekly check-in chats tended to be about the same things other designers were challenged by , so we decided to try recording our chats . The central theme in everything seemed to be visibility . Where to find potential clients . How to get in front of them . How to distinguish ourselves from all the noise that ’ s out there ( and show that we ’ re more than just what you see on HGTV ). And for Pete ’ s sake , how to not feel awkward when you ’ re networking . When we couldn ’ t find the resources we needed , we created them .
An interesting point is that in reality , we ’ re both introverts — me especially . Going to networking events was PAINFUL . Putting ourselves out there on social media , our websites , and pretty much anywhere else was a challenge . We understand what a struggle it is to try to balance the daily business activities with finding the energy to go out and be visible . And most of the resources out there to help introverts ? Suck ass . Seriously , have you seen the topics that people suggest for small talk ? Do actual human beings ever really talk like all those articles and self-help books ’ suggested conversations ? We ’ ve figured out ways that work and don ’ t leave you feeling even more # awkwardturtlelonely at events or online and we ’ ve teamed up to teach these techniques to other business owners so they can get the most out of their visibility efforts . There ’ s no reason for anyone to feel like they ’ re broken when it comes to getting visible — we want them to feel strong , confident , and empowered .
We work hard to make sure the Design + Style Club is a fun , supportive , high-vibe community . GIFs are encouraged . Wine and Design ( or even Moonshine and Design !) chats are a thing . Heck , we ’ re like the cool aunts who teach you to swear and sneak you the stuff your parents won ’ t let you have . At the core of everything we do , though , is the goal to make our community feel comfortable enough to try new ways to get visible . If that new thing doesn ’ t pan out , no big deal — let ’ s see what we can learn from it and move on ”.
Are you a designer looking for you big ah-ha moment or a place to connect with other designers ? Then join the Design + Style Club at www . facebook . com / groups / designandstylepodcast . You can also find the Design + Style Podcast at www . designandstylepodcast . com
Take your designer visibility even a step further by exploring the Design + Style Visibility Lab ( not just for designers )! designandstyleuniversity . com / p / design-style-visibility-lab apple 38