Badassery Magazine November 2017 Issue 18 | Page 56

Who is contacting me? Can they
be my client? As I flip through
my local Natural Awakenings, it
dawns on me that my ad is the
only ad targeting pets. But there
is a butt load of ads from human
energetic practitioners. How
many of them would like to add
the pets of their current clients?
I wonder how many national
Natural Awakenings franchises
are out there? Hmmmm.
Is this something I would love
to do? This is a resounding yes.
I love teaching. The added perk
for me is that if I can help oth-
er practitioners begin working
with pets I reach more animals.
This goes beyond my local area.
I could have an overall profound
effect on animals worldwide.
Am I wasting my time and mon-
ey on marketing a business that
is not performing? Even though
the monthly ad is in exchange
for a monthly pet column, I still
spend time writing it. Is the time
I spent writing that article pro-
ducing clients? How many times
should I tweak the ad? Obvious-
ly, people are stopping to read it
and call me. The magazine is a
good venue for me as the previ-
ous ad did fabulously.
What’s stopping me? I need to
identify what’s holding me back,
acknowledge it, and move for-
ward. For me, it wasn’t what I set
out to do. It wasn’t The Thing I
Do. Once I realized that I was
still honoring my core value in
helping animals, just not in the
manner I thought, it became eas-
ier to make the decision to move
my business in another direction.
How does this change my plans?
What are the new steps I need
to take? Taking the time to write
out all the necessary steps to fol-
low through keeps me on point.
I know what I have to do next. It
also identifies where and when I
need to hire outside help.
The point is, just because you
set out to do The Thing, doesn’t
mean you can’t switch gears and
do The Other Thing when the
universe is continually tapping
you on the shoulder about it.
Only you can decide the right
path you need to take to fulfill
your impact on the world. Just do
it.

About the Author
Mary’s been involved in the pet industry since 1999 and has owned
her own business since 2002. She grooms, she writes, she speaks
within the professional pet industry. Mary also is a Reiki Master, as
well as an Advanced Crystal Master. To get an appointment with her
helps if you have four legs or feathers. However, Mary networks with
the 2 legged variety.
maryoquendo.com
handsandpawsreiki.com
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