Badassery Magazine November 2017 Issue 18 | Page 55

BUT IT’S NOT THE THING I
DO!
An ad I placed in my local Nat-
ural Awakenings for my reiki
and crystal sessions for pets was
frustrating me. The ad was well
done. Natural Awakenings ad
team loved it. The similar ad
placed for mobile pet grooming
before it exceeded beyond my
expectations. Good thing the ad
was in exchange for a monthly
pet column and not cash out of
my pocket. Now here is an argu-
ment about bartering. (Which is
a totally different article.) Had I
been paying monthly for the ad,
would it have taken me this long
to become so aggravated?
I was getting calls, but they were
either out of my service area,
(Yes, it was defined in the ad),
however the bulk of the calls
were from other energetic practi-
tioners looking to add pet care to
their human services.
After about the fifth call, I want-
ed to shout, “BUT IT’S NOT
THE THING DO! I DON’T
TEACH …….”
Wait a minute.
Smarter Me: (Obviously trying to
be patient) Um, don’t you teach
seminars and workshops.
Me: Yeah, but that’s for the pro-
fessional pet grooming industry.
Smarter Me: Don’t you already
have workshops in place regard-
ing wellness and such?
Me: Yeah, but I’m in the middle
of setting up the membership
site for the pet industry.
Smarter Me: And how much
more work would it be to do that
at the same time.
Me: Not at lot, but
Smarter Me: But what.
Instead that last phone call
ended with, “I am working on an
online work shop and member-
ship program for energetic prac-
titioners looking to transition
to working with animals. Would
you like to be contacted when it’s
ready?”
How fine is that line to contin-
ually adapting your business
or marketing plan to fit your
current business model and
chucking it to start something
different? Or maybe not so dis-
similar. Just altered from what
you currently are doing.
How do you tell the difference?
Am I spinning my wheels with
trying to offer energetic sessions
to pets outside of my mobile pet
grooming business or do I need
to give it more time?
Lots of questions floated in the
back of my head. Answering
them made my decision.
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