Badassery Magazine November 2017 Issue 18 - Page 25

W hat happens when Plan A isn’t working? Do you sit around in frus- tration, make excuses, and feel sorry for yourself? Or, are you adept at pivoting in business? Are you comfortable scrapping a plan that is not working and starting over? Successful entre- preneurs are experts at pivoting. There was a time when, if I'm being honest, I would sit around being frustrated, angry, de- pressed, and make a lot of ex- cuses about why my plan didn’t bring in the results. The thing about business success is not every plan you execute is going to work. No matter how genius you think the plan is, there is no such thing as a 100% success rate in business. In my younger days as an entre- preneur I got caught in the trap of "things were happening to me". It was easier for me to look for something or someone to blame, instead of being accountable for where I had failed. Here are 8 ways to learn how to pivot in business FAIL FAST If you've been an entrepreneur for any amount of time or read any books on business success, you have heard the phrase "fail fast." It's a catchy term. But what does it really mean? It means that once you have a plan, you execute it immedi- ately. You go all in. You not just toe-dipping to test the waters. You go 100% in with the plan. Then you begin monitoring results. When you see the plan is not delivering the results need- ed, draft Plan B and get to work again. This is how entrepreneurs pivot in business. Having the ability to "fail fast" with your plan or strat- egy requires you to not be tied to the outcome in a way that makes you unable to scrap the plan and start from scratch, if needed. In this past week, pivoting in business, seems to be the theme for me. As I prepare for the launch of my new book, "How to Fire Your Boss and Start a Busi- ness After 40" and a new prod- uct, I have been knee-deep in planning and implementation. OWN YOUR RESULTS This week it became apparent my implementation plan was not delivering the results need- ed to achieve my launch goals. That was a hard pill to swallow for a bit on Thursday. Especially when one of your key support team members says to you, "what we are doing is working, but we think you need to re-think your offer." Ouch! I could have easily blamed this sub par performance on my team. Or blamed it on timing. Or blamed it on the Universe, or mercury in retrograde, or any number of things. But the bot- tom line is this...the results are my results. I am responsible. I am accountable. I cannot afford to be so tied to Plan A that I am unwilling to make necessary changes. Was I frustrated? Of course! Did it sting? You bet! Was I a little discouraged? Yes...ok maybe more than just a little discour- aged. But what I have learned from over 30 years as an entre- preneur and expert in process improvement is, I cannot sit around and do nothing if I ex- pect different results. It’s like the old saying, "doing the same thing repeatedly, but expecting a different result is the definition of insanity." So true. Plan A was not working. Doing more of the same or waiting lon- ger to see if results changed…that is just crazy. The true litmus test of a suc- cessful entrepreneur is not only can you pivot, but can you pivot quickly. Here is what I did to recover from the fast fail and get back to implementation. Get Support from Your Network I am fortunate to be part of a Mastermind group, of like-mind- ed female entrepreneurs, and have an amazing business coach. The first thing I did was reach out to my network for support and feedback. I did not neces- sarily need them to solve my problem. What I needed was support, feedback, suggestions, and accountability. Develop a support system of peers or team members you can tap into for feedback, support, and accountability. You will be amazed about what a good brainstorming session can do for your perspective. By quickly go- ing to my go-to support system, I went from frustrated back into planning mode very quickly. Analyze the Problem What is not working? Where did this fall off track? Figuring out the root cause of failure is a critical step. This requires you to look at your work to this point and ask yourself, why you missed the mark. How could this be better? How can I do this 24