How can you not know where
your life or business will take you
next? It doesn’t matter how much
time you spend planning out the
next year, or even the next five
years; as the journey you are
on, can take you to places you
that just can’t be planned for.
ty magical place, and I’m fo-
cused on delivering a memora-
ble experience for every friend
that stops by to share a glass of
wine with us. I want people to
remember the stories that were
shared and the people that be-
came friends as a result of tasting
wines at Hazelfern." -Laura Laing
“We think Hazelfern is a pret-
With the concept of friends and
family as the key to their vision,
Hazelfern provide a unique con-
sumer experience, where they are
able to showcase their wines and
create brand loyalty that com-
pletes with the bigger brands. The
small details of making an event
intimate and unique means that
the consumer experience at Ha-
zelfern does not feel like a ‘sales
experience’; something that is
important to Laura. This is also
why they have called their wine
club, the Friends and Family Club.
The winery is open via appoint-
ment Friday to Sunday, where
visitors are able to experience
what this winery has to offer.
If you live in the area, you should
visit Hazelfern Cellars on May
5, for their Rosé Release Par-
ty: Derby DeMayo; an event
that has all of the elements you
would expect from a party.
We started our wine craft in 2006 while making five gallons at a time in our
Portland, Oregon basement on the former (circa 1895) site of Hazel Fern Farms.
In 2014, we had a quarter-life crisis and packe