Badassery Magazine March 2018 Issue22 - Page 36

focuses on releasing small collec- tions that have a distinct vibe and soul instead of mass producing. One of the unique elements of the Rebellelion brand is how Made- lyn has incorporated host special events into her business mod- el, the most popular being her Clothing Swap events. It falls in line with her mission of recycling clothing, but also creates a social experience where women can interact and make new friends. “Rebellelion is a brand and a com- pany that I want to grow, but for me, too, it is an artistic expres- sion. I make clothing because I love it and I want to explore my creativity. So, for me, I approach it more as art than I do business. That makes it easier. I just need to make one jacket that is real- ly cool instead of needing to put a collection out every season and competing with the big brands.” Embracing personal style is the backbone of Rebellelion. Madelyn wants people to feel empowered and unique and not inadequate. “I grew up reading Vogue and all those magazines, but I always felt it was so unattainable. I wasn’t cool enough and I wasn’t good enough to be fashionable. I hate that feeling of not being good enough — like if you are not wearing a name brand you are not fashionable or not cool. I want people to feel empow- ered, special and unique for who they are as people and not what kind of clothing they could buy.” The impact Madelyn wants to make with Rebellelion goes past style and individuality. She wants to make an impact on the environment and raise awareness on econom- ic and environmental impact the fashion industry has on the world. “The fashion industry is the sec- ond biggest polluter in the world behind the oil industry. It uses the most water out of any indus- try. Something like 80 billion tons of textile waste go into landfills every year, when 90% of it can be recycled. That overwhelming waste is something that really gets to me. Stores use to cycle their clothes seasonally, and now with stores like H&M and Forever 21, it’s like every two weeks they have stuff in there and it’s constant- ly getting thrown into landfills.” Madelyn also stresses the con- cerns with the social and eco- nomic impacts on the local communities in manufacturing, including working conditions and environmental impact. “It doesn’t sit right with me, espe- cially when we have the power to shop ethically...I encourage people to really think about the clothing that they are buying the sources they are buying from because there are people on the other end of it.” Madelyn bel WfW2VR6V@6vFFRFVFbfFpƖfWFRV6W2B7FW2FV 66WG2FW6vV"f"V'0BV'2fFrW2FBWЧ&W72W"G'VR7GRBR7FFVVBFBW&W76W2W"6V2vBFVW727GR2&WBFVǖ2#RV"B'F7B&&b&6VBFR֖Rv6GbFVfW"vV6R6wB6WvrW"7V7GVF6R6gFV&RfVBvF6W&B6Fr&VF"Fw&W"g&VRFR6RW66W0FW"&FB26vǒF6V&rVFW&VFFV2b&WVWG2`G&VBfvW'2FB6RW6W2FgW6RGW&W76VFW&gVW2@FRVBbFRF6R7W&2WvFW"6B&'vV2&&Ɩr@FVǖw2f6R&Vf&RfƖr6VWFVǖFV3P&V&VVƖ6ЮZ