Badassery Magazine March 2018 Issue22 - Page 35

T hough her apparel bou- tique, Rebellelion, was es- tablished in 2015, Madelyn Hadel has always been interest- ed in fashion. As a girl, she often drew and cut out clothes for her paper dolls and used old fab- ric scraps to make doll clothes. where she bleached the sleeves and painted it with a graffiti pat- tern and other embellishments. It turned out so beautifully, she sent it to a blogger and when the blogger wore it, it was fea- tured in Teen Vogue. Overnight, she had 80 orders for the jacket. As the name implies, Madelyn wanted her clothing to be a rebel- lion against current fashion mes- sages and industry. Growing up, she hated seeing the messages in the media telling women how to dress and how to look. Now, through her pieces, she can help change perceptions of what personal style and self expression can be. “I woke up and I was like, ‘Oh my god! 80 orders!’ But then, at the same time, I got all my jean jack- ets from thrift stores and made by hand, so how was I supposed to fill 80 orders at once? I think I ended up making 12 jackets and had to refund the rest. It turned into this huge catastrophe where I had to refund orders and peo- ple were really upset. It was my biggest success and my big- gest failure at the same time.” After she closed Paradox, she took some time off to create a unique and personal brand for hand- made apparel. This new venture, Rebellelion, is centered around unique, one-of-a-kind piec- es that tell their own story. She Focused on eco-friendly and eth- ical fashion, Madelyn sources pieces second hand and upcycle them, turning them into some- thing better and with more style. She also uses recycled fabric to make handmade pieces. What- ever she can find, she crafts it into something unique to accentuate each person’s individual style. When she graduated from high school, she thought it better to learn something practical and started courses for a degree in graphic design, but it wasn’t her passion. Making clothing was al- ways something she wanted to do. She felt if she didn’t at least attempt pursuing it, she’d regret it, so she wanted to give it a fair shot before she gave up on her dream. Madalyn’s retail store experience got a rocky start. With her first store, Paradox, she felt pressured to compete with other major re- tailers in making mass produced pieces instead of focusing on the unique individual pieces of Rebel- lelion. One of the pieces she cre- ated was a vintage denim jacket Photo by Paulina Solski 34