Badassery Magazine March 2018 Issue22 - Page 32

the biggest mistake I made. It doesn’t always work that way.” Sarah enjoys any time she can speak about the business and present it to customers. “We feel really good about selling a prod- uct to these businesses because we know we are solving a core problem for them. And, not to ste- reotype, but a good portion of my customers are female and a lot of them are either part-time business owners or they’ve transitioned into a second career… so, to be able to help them to go full time and grow and get that next client, it just feels so good… To get that financial in- dependence and to get more fe- male entrepreneurs, it feels great.”  Sarah Daniele is the CEO and co-founder of Mydoma Studio. Sarah has 10 years interior design industry experience in residential kitchen and bath and design-build. The first version of Mydoma Studio was built to fulfill a personal business need and it was through this experience she learned first hand that her peers were looking for an intuitive client and project management software. It was the encouragement of Sarah's peers that she semi-retired her designer hat, turned tech CEO and built Mydoma Studio for the interior design industry. Sar- ah is passionate about building tools and technology to allow interior designers to grow their businesses. Sarah and Mydoma Studio have been featured on the popu lar A Well Designed Business Podcast, in Home Accents Today, Editor at Large, and Kitchen & Bath Design News. Sarah Daniele 31  