Y
ou’ve heard them before.
All the negative stereotypes
associated with millenni-
als (those born between 1980-
2000). We have been typecast as
the lazy, self-centered, shallow,
hand-me-a-trophy for taking a
piss generation. Apparently, we
are the worst. And these char-
acteristics have been following
us as we graduated high school,
found ourselves in college, and
entered the workforce. Millennials have grown up on
social media and are early adopt-
ers of technology. And as parents
we are incredibly mindful of the
pitfalls that come with these ever
changing tech advancements.
From video monitors that we
can access through our phones,
to wearable health trackers
that newborns can wear, tech is
everywhere. New parents have to
determine But as the older half of the gener-
ation begins the lifelong journey
that is parenthood, will we finally
be able to shed these stigmas? But we also aren’t afraid of
introducing technology to our
children. Just as our parents had
to decide how much time we
spent in front of the television or
in chat rooms, millennial par-
ents also have to determine what
screen time looks like for our
kids. Millennial parents care. We care
about the purchases we make for
our family. This is reflected in
the rising success of brands like
TOMS shoes, who operates with
a philanthropic focus on con-
sumerism, and Honest Company,
who is 100% transparent about
the all-natural ingredients they
use in their household and baby
products.
The ability to tailor specific
programming on a child’s de-
vice is an incredible tool if used We give back to our communities
through volunteering our time
and lending our expertise. And
also utilize online platforms like
Abso-freaking-lutely. And here’s
why:
1. Millennial parents are ambi-
tious AF
The older half of millennials grew
up during the terrorist attacks on
September 11, and graduated col-
lege during the Great Recession
of ’08. And those events shaped
how we live as adults. We value
our time and prefer experiences
over stuff and this has carried
over into our lives as parents.
properly. We are all about get-
ting valuable content in front of
children in a way that is engag-
ing. And because we live the tech
every day, we are best positioned
to make those hard decisions.
3. Millennial parents give a
shit
Millennial parents don’t just par-
ent. We also pursue personal in-
terests outside of our 9 to 5 work
or home responsibilities. From
starting an Etsy shop, releasing a
studio album, or creating a youth
program for the community,
millennial parents are working
hard to balance their personal
passions while also raising little
humans.
2. Millennial moms walk the
tightrope of technology
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