built, he or she probably has no
family left, assuming they were
able to pencil “building a family”
into their day planner in the first
place. Many do not.
another challenge, another profit
target or product to launch.
Rarely do these people take a
moment to see how far they’ve
come, to enjoy their success.
They won’t live to see it done.
Dear reader, Shakespeare’s own
Polonius observed that “brevity is
The kind of breakneck, utterly
the soul of wit,” so I will take up
unsustainable pace people put
no more of your precious tempo-
themselves through on a daily
ral increments with the “tedious-
basis almost guarantees the onset ness of limbs and outward flour-
of serious health issues. In many ishes.” Though it must be said
cases, entrepreneurs cannot
that like fair Polonius, I am often
enjoy the fruits of their labours
lacking in both brevity AND wit.
because they spend most of their
time trying to fix health issues
The simple truth is, those of
incurred earlier in their careers.
us living in the 21st century do
not need another smartphone,
A constantly-moving finish
another app, a flexible 8K tele-
line.
vision or a more efficient way to
send emails to people who didn’t
Ironically, those who are most
ask for them in the first place.
obsessed with their end goals, of- What we need, desperately, is
ten have difficulty realizing that
compassion, thoughtfulness and
they’ve made it. There’s always
foresight. We need people to
understand the true value of the
work they do, beyond the arti-
ficial, and entirely meaningless
financial scoring system we now
use. Our society doesn’t need to
be more efficient or optimized. It
needs to be more human.
That, my carbon-based compa-
dres... is a legacy worth building.
About the Author
Mackenzie Clench is the CEO, Scribbler and Chief Fuss Maker
of Mackenzie Clench Creative, collaborating with passion-
ate entrepreneur-humans to create branding and content that
draws a through-line from the heart of their business to the
heart of their ideal customers. He believes that 1 + 1 = 3, and
that women are the future. Mackenzie’s favourite dinosaur is
the thesaurus and has been known to - with full awareness of
his actions and with no regard for public safety or human de-
cency - end sentences with a preposition. He has no regrets.
mackenzieclench.com
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