your customers and improve their experience .
You may be thinking , “ Yeah , sure . I have a Facebook page so I ’ m already doing community marketing .” Bad news . Facebook pages do not provide the community forumlike environment necessary to facilitate highly-engaged interaction between members and you as a brand . In fact , from an article on Social Media Examiner , some studies show around 90 % of users never return to a Facebook Business Page once they click the ‘ Like ’ button . This means that page you work so hard to maintain isn ’ t cutting it as a community . It ’ s missing one crucial element — the ability for community members to initiate their own conversations . Remember , it isn ’ t all about business-customer interaction ; community members want to connect with each other , too .
BETTER TOGETHER
Community marketing makes the biggest impact on revenue when your community strategy is aligned with your content and optimization strategies . When aligned , the three become the ultimate marketing trifecta — the Cadillac of sales funnels , if you will . Some of the high-value content you create , including blog posts , videos , livestreams , podcasts , ebooks , white papers , etc ., draws people to your community while other highvalue content is available only to community members .
When content , optimization , and community are combined , not only do they become more effective , they also become interdependent . When community engagement is waning , often the cause it the quality and frequency of content produced . When community growth is declining , the culprit is typically poor content optimization . If sales are slowing down , verify the effectiveness of your calls to action .
In summary , if you are looking for a way to bolster your marketing efforts , building a community should be first on your list .
A community is a low cost , highly effective enhancement strategy that allows you , as a business owner , direct access to your customer base through conversation and connection . Working as an interdependent team , content , optimization , and community combine to attract new customers while turning existing ones into raving fans .
Would you like to learn how to cultivate an ultra-engaged community ? Hosting a community is like hosting a party , which is how we at Badassery Magazine have grown our Facebook group to become a highly-engaged community of over 3800 badasses . We share all of our secrets in our new step-by-step guide and workbook , Badassery Style Community . Get your copy now at badasserymag . com .
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Kathy Rasmussen
Kathy Rasmussen is the co-founder of Badassery Magazine and the co-host of the Badassery Podcast . She can truly see the gift in others when they can ’ t . Kathy is an idea cultivating machine and can strategically birth your idea to life . When she ’ s not busy connecting other entrepreneurs with fabulous experiences , you can find her being featured on NowThis , Bold TV , numerous interviews and podcasts . Kathy is passionate about owning who you are and stepping into the spotlight just as you are . badasserymag . com
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