the very least , it should be clean , well-laid out , and highlight the important details . When in doubt , keep it simple .
CREATES A BETTER CLIENT EXPERIENCE
A website makes for a better client experience because it provides all the pieces of information someone may need to consider working with you , or even validate their interest in you , in one central place . You know what that makes things ? Convenient ...
... and people love convenience . Not having a website at all can discourage your potential clients from trying to get to know you further , losing the initial interest they may have had in you .
People don ’ t want to dig through Facebook posts to piece the basics together -- what your offers are , your process , examples of your work , testimonials , pricing , and how to buy . If you don ’ t make it easy for them to learn more about you or give them a clear way to buy from you , it makes for a frustrating experience . Don ’ t make it hard to do business with you .
While we ’ re discussing client experience ...
... a cluttered site that has everything but the kitchen sink on it , will also leave your audience frustrated . If they can ’ t easily navigate to the information they ’ re looking for , it ’ s on to the next one .
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