Badassery Magazine January 2018 Issue 20 - Page 34

Joie Gharrity Joie Gharrity founder of 113 Branding is a Brand Strategist, Marketer, Author, and International Speaker. She worked in the Hollywood entertainment industry for 15+ years at top companies, in film, television, original web content, and branded entertainment. She was encouraged and taught branding and marketing techniques by high-level mentors. She was hand-picked by the ABC Studio President to launch the first multi-media startup business for The Walt Disney Company. Responsible for producing several original web series for ABC, ABCFamily, Crackle, Hulu, YouTube, iTunes, XBox, and eBaum’s World, she is credited with the successful develop- ment of the Bridgette Dale Channel, the first video blogger personality to premiere on Disney. com. She also oversaw the development of the Muppets Kitchen with Cat Cora, a multi-media interactive lifestyle/cooking web series along with Muppet Studios on She integrates her strategic branding and marketing vision with both the creative and business sides of the entertainment industry. She is passionate about working with entrepreneurs global- ly. Her techniques and strategies help entrepreneurs become more Visible and Influential. Joie recently launched her book The Red Carpet Guide to Visibility and Influence specifically for entrepreneurs. She shares branding and marketing strategies, techniques, tools, and tips that can be implemented easily and quickly so that entrepreneurs can elevate their brand and gain great- er Visibility and Influence. She truly believes that it is your birthright as an entrepreneur to stand in your spotlight and shine bright. It has nothing to do with the last name you are born into or your vocation. Instead, it has to do with living your true purpose, turning up your Visibility spotlight, and allowing your Influ- ence to shine.      Uncomfortable is the new comfortable. Joie Gharrity 33