Badassery Magazine Issue 9 January 2017 | Page 9

“ I Quit !”

These are the words that go through a new entrepreneur ’ s mind time and time again . When your business is new , or not making any money , or everything just feels “ off ” it ’ s easy to storm into a rage like the 2 year-old who doesn ’ t get to hold her favorite cereal box at the store .
Instead of giving into the whims of throwing in the towel , posting ranting , crying updates on Facebook with 8 exclamation points and 6 sad emojis , and perusing Craig ’ s List for a day job , STOP .
TAKE A DEEP BREATH AND SPEND THE AFTER- NOON IN A BUBBLE BATH DRINKING WINE
The problem is a lot less complicated than you think .
For most of us , we start out our businesses doing something we think we SHOULD be doing . We design our Ideal Client Avatar , research programs that are selling well that we can get inspiration from , and listen to the 14,000 other people in our online business communities .
This seems great at first . After all , everyone is doing it . We feel motivated , inspired , and then , suddenly , downright confused .
INSTEAD , WE NEED TO LISTEN TO OURSELVES
Stop researching whether or not your idea will sell , and start selling it . Stop worrying about creating a presence that will sell online and start being yourself .
Stop trying to be a business coach when you haven ’ t made $ 5 yet .
We make business SO damn hard , and it ’ s killing our Souls !
Worse , it ’ s making many women quit and go back to their day jobs , thinking that being an entrepreneur was just a pipe dream , and that their husband and their family was right all along .
They feel crushed and resigned to spend the next 40 years dragging themselves through a day job that they hate , wondering , “ What if …”
THIS IS NOT THE LIFE OF A BADASS !
If your business feels HARD , you need to change it . NOW . Hard is not the answer ; SOFTER is . Here are 3 ways to try Softer :
1 . Stop trying to define your ideal client and instead think about your favorite people .
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