how you on-board clients and the full range
of emotions and ideas consumers associate
with you or your company.
About the Author
“BRANDING IN
BUSINESS IS
ALL ABOUT
PERCEPTION.”
With wine, it’s fun to think about how the
bottle we select can influence our internal
experience with “Brand Me”. A safe wine
pick may stay true to our everyday “brand”
but trying something outside our comfort
zone can take us for a ride on the wild side
(with a whole lot less commitment than a
new hairstyle or rockin’ new tattoo).
I don’t know about you, but when I drink a
fabulous, fancy champagne I hear Beyonce
in my head. It makes me feel special, indulgent and on top of the world! On the other
hand, when I want to feel a little more adventurous, worldly, or sultry, I might fill my
glass with a Nero d’Avola or Dolcetto.
If branding in business is all about perception. Your wine pick can either reinforce or
alter your self-image by letting you try on a
whole new personality for the night!
So the next time you’re stressing out about
your marketing plan, positioning statement
or social media posts, take a second to
remember one of my favorite sayings, “Not
all girls are made of sugar, spice and everything nice. Some girls are made of sarcasm,
wine and everything fine.”
Mary Czarnecki is an Online Marketing and
Branding Strategist with more than 15 years’
experience in marketing, brand strategy and
business development. She’s passionate about
helping entrepreneurs ramp up their business’
growth with a strategic online presence and
social media marketing. Marketing Strategist
by day, Chief Monster Hunter by night, she is
growing her business and family in the heart
of Oregon’s Willamette Valley wine country.
www.MaryCzarnecki.com