Badassery Magazine Issue 7 December - Page 47

how you on-board clients and the full range of emotions and ideas consumers associate with you or your company. About the Author “BRANDING IN BUSINESS IS ALL ABOUT PERCEPTION.” With wine, it’s fun to think about how the bottle we select can influence our internal experience with “Brand Me”. A safe wine pick may stay true to our everyday “brand” but trying something outside our comfort zone can take us for a ride on the wild side (with a whole lot less commitment than a new hairstyle or rockin’ new tattoo). I don’t know about you, but when I drink a fabulous, fancy champagne I hear Beyonce in my head. It makes me feel special, indulgent and on top of the world! On the other hand, when I want to feel a little more adventurous, worldly, or sultry, I might fill my glass with a Nero d’Avola or Dolcetto. If branding in business is all about perception. Your wine pick can either reinforce or alter your self-image by letting you try on a whole new personality for the night! So the next time you’re stressing out about your marketing plan, positioning statement or social media posts, take a second to remember one of my favorite sayings, “Not all girls are made of sugar, spice and everything nice. Some girls are made of sarcasm, wine and everything fine.” Mary Czarnecki is an Online Marketing and Branding Strategist with more than 15 years’ experience in marketing, brand strategy and business development. She’s passionate about helping entrepreneurs ramp up their business’ growth with a strategic online presence and social media marketing. Marketing Strategist by day, Chief Monster Hunter by night, she is growing her business and family in the heart of Oregon’s Willamette Valley wine country. 