Badassery Magazine Issue 7 December - Page 43

HOW TO GET YOUR PRODUCT IN FRONT OF CELEBRITIES by Heather Christian N ow is such a great time to start a business. With social media just exploding it’s never been easier to market a business to consumers if you know how. Plus with cell phones apps it’s so easy to start a business even part time and work on the business when you can. So let’s say this is you. You have this great idea to launch a new product. But you don’t want to invest too much as you put a ton of money already into getting your product to market. You have faith that as soon as people know about it, the sales will come flying in. You picture that soon you’ll have to worry about actually keep up with orders instead of expenses. You build a website, create a Facebook page, an Instagram account and a Twitter account. Launch day comes and you wait for the sales. Nothing happens. You decide to start advertising on Facebook and are getting a lot of likes on your post but still not many sales. You start getting discouraged. You might consider that you need to hire a Public Relations (PR) firm to help you. But it’s way too expensive. You’ve read stories of how other new products managed to get a product into a celebrity gift bag and you wonder how the heck they did that without breaking the bank. So I’ll be honest, this happened to me. I created a few product and was wondering how to get them out there. While still working a 9-5, I couldn’t really spend a ton of time just through trial and error. I decided to start emailing PR firms to see if they could get my products into magazines or anything that could help sales. But when I got the reply emails I found out that PR firms can be a little too expensive for a company just starting out. I just decided I’d keep pushing through on what I knew and just give it all more time to organically grow. I was telling my sad, marketing issues to my friend and he said that he heard of a service I should check out. He emailed me the website, which was Help a Reporter Out (HARO) is a free service that sends out 3 sets of emails a day to anyone who signs for the service. Their emails detail information of journalists that are looking for sources for their projects. Agencies that use HARO include The Huffington Post, FOX, and tons of popular blogs. Journals look for experts in every topic you can think of - health and fitness, lifestyle, travel, food, sex, holidays - everything! Now I had heard that being quoted by the media was a great way to establish yourself as an expert in your field but I wasn’t really sure how it could help me with marketing a physical product. But I thought what the heck, I’ll check it out, so I signed 42