Badassery Magazine Issue 5 October - Page 14

2.TRUST I always say this, when you have consistent branding (color palette, tone and voice) you build trust and credibility with your audience. They will use services or make purchases from a brand that is polished and legit. They know they can trust you with their work and know that the outcome of them doing business with you will be as polished as your logo and brand. Your customer wants to build a relationship with a brand that is established and confident in their work. 3. SALES The most powerful and profitable companies and business, big or small have one thing in common and that is great brand identity. They have established themselves as world leaders in their particular niche by building a robust brand. It is a long term business plan that gives a high ROI. About the Author Marketing and sales go hand in hand! Branding is the missing piece in the puzzle when it comes to marketing. it is the bridge that gets more sales when marketing is done! Branding helps in brings more sales to your business! It gives confidence to the buyer that your business is established and able to provide them with what they need. 4. COMPETITION When you have an amazing brand identity, you are doing yourself a favour and setting yourself above your peers. Competition is healthy when it comes to making it happen. You need to be an apple among oranges. I love this saying “Blend in, but stand out”. From your logo, to website, social media, color palette, business cards… You’ve got to stand out if you want to make it big! 5. EXPECTATIONS The practices and elements of a brand, it’s personality, has a great impact on the expectations. Having the best character is the most powerful opportunity for a brand when it comes to what you promise as a business owner. What I notice in many small businesses is they never express what their customers should expect from them. One way you can do that is by telling the customer what they can expect from your services and products. Talk about your performance and quality, talk about your turnover time, pricing etc. Bring out your personality in your copy! Arpitha is a award winning graphic + website designer and business blogging strategist. Her passion lies in helping new business owners with meaningful branding and effective website design that engage their audience, sets your brand apart and ultimately lands them more business. In this process, she equips her clients with the best business strategies out there which includes, social media marketing and content marketing. She has been doing branding and websites since 2010. Her simple mission for her business is to produce the highest quality work for every client, on every project. When she’s not busy designing, you can find her on JustArpi.com inspiring her readers to turn their passions into a business they love and build strong, successful brands online. justarpi.com 13   12