Badassery Magazine Issue 5 October - Page 12

The Importance of Building a Strong Brand for Your Small Business by Arpitha Sylvester Y our business goes beyond a attractive logo. The one thing that makes it memorable and increases the value of your business is excellent branding. It is what motivates your audience to hangout on your website, follow you on social media and talk to their friends about you. You might ask, what exactly is a brand? I believe a brand is more than that. A brand lives and advances in the minds and hearts of potential clients. It is a fostered set of ideas and emotions consumers associate with a company. With the infinite amount of choices that are offered to consumers everyday, It is important that you connect with your audience in a way that is unforgettable. The short answer is: Everything. Did you know? A brand represents people’s recognition of a company’s customer service, reputation, marketing, and logo. When all of these elements of the business are working well, the overall brand tends to be in a killer shape. 45% of a brand’s image can be credited to what it says and how it says it. 11 Your brand is the assurance you give your audience, what you say you will do, how you say you