Badassery Magazine Issue 2 July - Page 30

STEP 2: DEFINE YOUR LANDMARKS Your landmarks are the truths and measurable facts about your goal. For example: If my goal is to run my business full time, my landmark is knowing I have to bring in as much as I was making at my full time job. And, if that is true, I’d have to have X number of clients or sell Y number of products to make that revenue. Let’s look at another example. If your goal is to have a successful product launch, your landmarks would be: • $20k in sales to be determined “successful” • Which means, 400 products sold at $50 each • Which means 4000 store/site visitors at a 10% conversion rate started working on my business full time and am currently living my dream. I took my vision and my desire and added action to make my dream come true. So, what dream of yours is lacking a little action? What are you going to do today to make your dreams come true? About the Author “ Action is the difference between having a dream and making it come true. ” STEP 3: FOLLOW YOUR LANDMARKS There is always more than one way to get to your destination. Some paths are faster and some are scenic. The key is to use your landmarks as guideposts along your way. To know what route to take, ask yourself, what do I need to do to get there? What do you need to do to have 4000 site visitors? What do you need to do to get 20 clients? Break them down into small steps that you can act on. On December 23, 2015, I packed up my desk, said goodbye to my coworkers, and left my day JOB! I 29 Hi, I’m Kathy! I’m an idea implementation expert and project manager. I believe that ideas are the life’s blood of a creative business and implementation is the heart. I love the excitement of an a-ha moment and starting to see the possibilities unfold. I live for projects and planning every detail. I geek out on strategy and trying to chart the most effective path. After spending 12 years as an event planner, I realized every plan I created started in the same way. It didn’t matter if I was planning a wedding, a corporate meeting or a special project – all could be implemented using the same method. It is the same method I used build my business and the same method I teach my clients through coaching, on my blog, in workshops and in the Epiphany Idea Lab. kathyrasmussen.com    