How to Stay True to Your Own Writing Voice in a noisy world by Stéphanie de Geus A s a professional writer, it’s a true gift to be able to write in the voice of your clients, or write in a way that appeals to different audiences. It takes a different kind of skill to be able to write in someone’s voice. However, when you want to build your own brand and write in your own voice, writing in a voice that is not your own is not a good idea. Trust me, I learned that the hard way. However finding your own voice can be hard when 19 you see others succeeding. If that’s what the audience wants, then that must be the key to creating killer content. Right? Nope. Your brand and your blog are built on your personality. Your voice is unique, so are your views, opinions and experiences. Throw that all together and you have a pretty spectacular mix that only you can provide.