Badassery Magazine Issue 2 July - Page 15

Why & How to Use Snapchat for Business by Glady Dalton “I just don’t get it” Sound familiar? Many entrepreneurs I’ve spoken to online and in person have told me they just don’t get Snapchat, they don’t understand how it will help their business, or they aren’t really sure what to do with it. I’m here to give you a quick rundown on why Snapchat is useful for your business and if you agree with it (because it won’t be everyone’s cup of tea), I’ll then give you some ideas as to how you can start using this social media in your business. Why use Snapchat for my business? Attract more of the people you’ll work best with. When using Snapchat, people will get a better sense of your personality, habits, and work ethic. We have all heard it’s important to not only attract people on social media, but also to repel because we want loyal fans not just followers. Snapchat is excellent for this because people don’t want to fill up their story feed with stuff they don’t want to watch. If they’re watching you everyday, you can bet they’re a pretty loyal fan (either that or they’re family/friends). This is especially helpful to those in the service-based business because your client has a really good idea of who they’re going to be working with before you even meet in person. Helps people see your why. We’re mostly familiar with the notion that people buy why you do what you do more than they buy what you do. Sometimes it can be hard to explain or show our why on social media. Snapchat is a good way to communicate what’s important to us, what we believe in, and why we get up in the morning. When we let people “follow” us all the time we don’t even need to explain these things, they become pretty clear to the viewers. Let’s people see who we are, really. Authenticity is something I strive for. Snapchat is, in my opinion, the best social media to communicate who I really am, not who I put on instagram/facebook/ blog posts etc. I always aim to be more authentic on those other platforms, but they have to match branding and look good. There’s very little room for being personal. Snapchat is informal, it’s a real glimpse into my life, it’s quick and to the point, 14