Why & How to Use
Snapchat for Business
by Glady Dalton
“I
just don’t get it” Sound familiar? Many
entrepreneurs I’ve spoken to online and
in person have told me they just don’t get
Snapchat, they don’t understand how it will help
their business, or they aren’t really sure what to do
with it.
I’m here to give you a quick rundown on why
Snapchat is useful for your business and if you
agree with it (because it won’t be everyone’s cup of
tea), I’ll then give you some ideas as to how you can
start using this social media in your business.
Why use Snapchat for my business?
Attract more of the people you’ll work best with.
When using Snapchat, people will get a better
sense of your personality, habits, and work ethic.
We have all heard it’s important to not only attract
people on social media, but also to repel because
we want loyal fans not just followers. Snapchat is
excellent for this because people don’t want to fill
up their story feed with stuff they don’t want to
watch. If they’re watching you everyday, you can
bet they’re a pretty loyal fan (either that or they’re
family/friends). This is especially helpful to those
in the service-based business because your client
has a really good idea of who they’re going to be
working with before you even meet in person.
Helps people see your why. We’re mostly familiar
with the notion that people buy why you do what
you do more than they buy what you do. Sometimes it can be hard to explain or show our why on
social media. Snapchat is a good way to communicate what’s important to us, what we believe in,
and why we get up in the morning. When we let
people “follow” us all the time we don’t even need
to explain these things, they become pretty clear to
the viewers.
Let’s people see who we are, really. Authenticity
is something I strive for. Snapchat is, in my opinion, the best social media to communicate who I
really am, not who I put on instagram/facebook/
blog posts etc. I always aim to be more authentic
on those other platforms, but they have to match
branding and look good. There’s very little room
for being personal. Snapchat is informal, it’s a real
glimpse into my life, it’s quick and to the point,
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