About the Author
skills by appearing as a guest expert on podcast can make it easier for you to speak confidently about the services and products you provide .
You can share so much information in a 30 or 60 minute podcast show and showcase your personality ! More than ever lately , my audience comes to me after they ’ ve heard me on a podcast as opposed to reading something I wrote . Knowing that is powerful stuff !
PROMOTING YOUR SER- VICES AND PRODUCTS NAT- URALLY
It ’ s hard to come across as nonsalesy with so many marketing platforms today , but by answering pertinent questions and sharing your thoughts on industry trends as a guest expert on someone else ’ s podcast , you can promote your offerings naturally .
People will fall in love with the expertise you provide and are more likely to reach out and contact you about the opportunity of working together . Remember that appearing as a podcast guest expert means that you need to be sharing some valuable information for the host audience .
The show is not about you or the host , but rather it ’ s about the audience . When you are pitching podcasts directly , make sure you form a personal connection with the podcast host and show up ready to provide value .
Thinking about launching your own show ? I did it in 30 days or less- don ’ t let tech scare you away . I landed more than 45 interviews managing the publicity on my own in an easy , breezy way- so skip hiring a publicist ! The first step for either of these goals is to figure out your message and then begin to flesh out your show .
About the Author
Laura Pennington is a freelance writer and coach . She is the host of the Better Biz Academy podcast , where she interviews inspiring freelancers and online entrepreneurs about their decision to ditch traditional employment and may their own way .
sixfigurewritingsecrets . com
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