Badassery Magazine Issue 12 May 2017 | Page 20

About the Author
Now you are probably thinking allll about how awesome you are , but let us not forget your consumers ! If you want to be a profitable business , you gotta have people that are actually purchasing from you !
So you need to think about how your unique business could bring VALUE to your consumers . Why should they purchase from you , instead of your competitor ?
A few questions to guide you … What problems or pain points do your consumers have ?
How does your product or service serve as a solution ?
How do your consumers benefit from using your product or service ?
What differentiates you from your existing competitors ? The answers to all of these questions then become part of your greater business vision . Remember , your business vision should remain true to what YOU want to achieve and HOW you can bring unparalleled value to your consumers .
FINAL THOUGHTS
Don ’ t try to be something that you are not . Don ’ t break into an industry because it “ seems ” to make the most money . Don ’ t think that you need to do XYZ in order to make it as an entrepreneur .
Stay true to who YOU are , and create a business vision that remains authentic to your identity , you idea of success , and what your ideal consumers really want . apple

About the Author

Chelsea Spinos is a Marketing Strategist for Yahoo and a “ side hustler ”. She helps other ambitious side hustlers and entrepreneurs build the business and life that they have always wanted . She is committed to helping others put action behind their ambitions and create authentic brands that are both impactful and profitable . Chelsea provides her audience with tons of marketing resources to help them remain on the forefront of industry shifts and consumer trends , so that they can edge out their competition and thrive .
chelseaspinos . com

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