Badassery Magazine February 2018 Issue 21 | Page 66

before your launch to promote. If
you don’t and you just throw your
new shit out there, you haven’t
given yourself enough time to suc-
ceed!
Create HYPE about what you’ve
got! Just writing out a short promo
strategy (bullet points are enough),
that you can use on your own so-
cial media and in FB Groups where
you know your audience hang out
means you know your ‘where and
when’.
them out! unsubscribed!
Have a DIFFERENT email automa-
tion strategy: Seriously, put a delay of 3-5 days
between EACH EMAIL. Why?
You’re giving your audience a
chance to DIGEST what you’ve
said; AND you’re bouncing into
their inbox over a few weeks (in-
stead of just ONE WEEK). If you’re sat there right now say-
ing, “Sian, I don’t think this’ll work
for me”, just try during your next
launch and see what difference it
makes!
I don’t know about you, but I get
seriously pissed off when I opt-in
for something, then get bombard-
ed with DAILY EMAILS! Yes, ev-
erybody tells you that this is what
you should do, but my conver-
sion rate is HIGHER when I spread Remember the freebie you of-
fered? Allow your audience to USE
IT, before hitting them with upsell
opps for other products and ser-
vices. This alone can add 15% to
your conversion rate... all because
you didn’t piss them off and they
Make your sales page or funnel
EASY to navigate – that includes
having a CTA that is so OBVIOUS
that NOBODY will miss it!
Oh, and if you want more of my
‘secrets’, come and join The Con-
ve