About the Author
everyone in your book the readers will not only get very confused , they will be swamped with a ton of information that doesn ’ t help them where they ’ re at .
Specific = Helpful
Tip # 3 : Hit them with the cover
Not literally of course . But you want the title to speak to them right away so they know it ’ s for them ( or otherwise immediately picture someone they know who would love the book ). You can either do this directly or indirectly .
“ Swimming with the sharks : The Business Survival Guide for Heart-Centered Entrepreneurs ”
Or
“ How to pick the best spot to bury your mother-in-law so her roses finally thrive ”
I never directly said this is for people who are having issues with their mother-in-law but you got the picture .
Then ideally you want the image to be a visual representation of the result they get from the book . If you ’ re writing about the mating rituals of parrots and you put an image of donkeys fornicating , naturally there will be confusion . You want it to be simple , clear and related to your content . With the parrot example , you could put a picture of a nest full of parrot eggs ( don ’ t pick the wrong eggs from a stock image because bird people will know ).
Now that I ’ ve made sure you won ’ t put the wrong kind of eggs on your cover , jump out of your comfortable little nest and find the right freelance partners to help create the book of your dreams . You won ’ t even have to share custody . apple
About the Author
Melissa Therrien is a book coach turned Confidence & Mindset coach who overcame her own terror of communicating over the phone and public speaking to become one of the top sales people in her division . She started her own business to help women entrepreneurs conquer their fears of promoting themselves , detach their self-worth from their business and see their own value so they can really shine , light up their clients ' lives and make an even bigger impact .
� �
80