Badassery Magazine December 2017 Issue 19 - Page 81

everyone in your book the read- ers will not only get very con- fused, they will be swamped with a ton of information that doesn’t help them where they’re at. Specific = Helpful Tip # 3: Hit them with the cover Not literally of course. But you want the title to speak to them right away so they know it’s for them (or otherwise immediately picture someone they know who would love the book). You can ei- ther do this directly or indirectly. “Swimming with the sharks: The Business Survival Guide for Heart-Centered Entrepreneurs” Or “How to pick the best spot to bury your mother-in-law so her roses finally thrive” I never directly said this is for people who are having issues with their mother-in-law but you got the picture. won’t put the wr )́ȁٕȰյЁ)ȁхѱЁ)ѡɥЁɕѹ)Ѽɕєѡ)ɕ̸eԁݽeЁٕٔѼ)͡ɔѽ)Qԁ݅Ёѡ)Ѽ٥Յɕɕ͕хѥ)ѡɕձЁѡ䁝Ёɽѡ)%׊eɔɥѥЁѡд)ɥՅ́ɽ́ԁ)́ɹѥ)Ʌѡɔݥͥ)eԁ݅ЁЁѼͥ)ɕѕѼȁѕи]Ѡ)ѡɽЁᅵԁձ)ЁɔЁձ)ɽЁ̀eЁѡɽ)́ɽѽ͔)ɐݥܤ+)9܁ѡЁ'eٔɔ)Ёѡѡ)5̈́Qɥ́ɹ (5͕Ёݡٕɍȁݸѕɽȁ)չѥٕȁѡՉѼ)ѡѽ́ͅȁ٥ͥM)хѕȁݸͥ́Ѽݽɕɕ)Օȁѡȁ́ɽѥѡ͕ٕ̰х)ѡȁ͕ݽѠɽѡȁ͕ͥ́ѡȁݸ)مՔͼѡ䁍ɕ͡Ёѡȁ̜)ٕٕ́ȁи($+2020(