Badassery Magazine December 2017 Issue 19 - Page 81

About the Author
everyone in your book the readers will not only get very confused , they will be swamped with a ton of information that doesn ’ t help them where they ’ re at .
Specific = Helpful
Tip # 3 : Hit them with the cover
Not literally of course . But you want the title to speak to them right away so they know it ’ s for them ( or otherwise immediately picture someone they know who would love the book ). You can either do this directly or indirectly .
“ Swimming with the sharks : The Business Survival Guide for Heart-Centered Entrepreneurs ”
Or
“ How to pick the best spot to bury your mother-in-law so her roses finally thrive ”
I never directly said this is for people who are having issues with their mother-in-law but you got the picture .
Then ideally you want the image to be a visual representation of the result they get from the book . If you ’ re writing about the mating rituals of parrots and you put an image of donkeys fornicating , naturally there will be confusion . You want it to be simple , clear and related to your content . With the parrot example , you could put a picture of a nest full of parrot eggs ( don ’ t pick the wrong eggs from a stock image because bird people will know ).
Now that I ’ ve made sure you won ’ t put the wrong kind of eggs on your cover , jump out of your comfortable little nest and find the right freelance partners to help create the book of your dreams . You won ’ t even have to share custody . apple

About the Author

Melissa Therrien is a book coach turned Confidence & Mindset coach who overcame her own terror of communicating over the phone and public speaking to become one of the top sales people in her division . She started her own business to help women entrepreneurs conquer their fears of promoting themselves , detach their self-worth from their business and see their own value so they can really shine , light up their clients ' lives and make an even bigger impact .

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everyone in your book the read- ers will not only get very con- fused, they will be swamped with a ton of information that doesn’t help them where they’re at. Specific = Helpful Tip # 3: Hit them with the cover Not literally of course. But you want the title to speak to them right away so they know it’s for them (or otherwise immediately picture someone they know who would love the book). You can ei- ther do this directly or indirectly. “Swimming with the sharks: The Business Survival Guide for Heart-Centered Entrepreneurs” Or “How to pick the best spot to bury your mother-in-law so her roses finally thrive” I never directly said this is for people who are having issues with their mother-in-law but you got the picture. won’t put the wr )́ȁٕȰյЁ)ȁхѱЁ)ѡɥЁɕѹ)Ѽɕєѡ)ɕ̸eԁݽeЁٕٔѼ)͡ɔѽ)Qԁ݅Ёѡ)Ѽ٥Յɕɕ͕хѥ)ѡɕձЁѡ䁝Ёɽѡ)%׊eɔɥѥЁѡд)ɥՅ́ɽ́ԁ)́ɹѥ)Ʌѡɔݥͥ)eԁ݅ЁЁѼͥ)ɕѕѼȁѕи]Ѡ)ѡɽЁᅵԁձ)ЁɔЁձ)ɽЁ̀eЁѡɽ)́ɽѽ͔)ɐݥܤ+)9܁ѡЁ'eٔɔ)Ёѡѡ)5̈́Qɥ́ɹ (5͕Ёݡٕɍȁݸѕɽȁ)չѥٕȁѡՉѼ)ѡѽ́ͅȁ٥ͥM)хѕȁݸͥ́Ѽݽɕɕ)Օȁѡȁ́ɽѥѡ͕ٕ̰х)ѡȁ͕ݽѠɽѡȁ͕ͥ́ѡȁݸ)مՔͼѡ䁍ɕ͡Ёѡȁ̜)ٕٕ́ȁи($+2020(