Badassery Magazine December 2017 Issue 19 | Page 29
I
t’s all about VISIBILITY first!
Women entrepreneurs know
that it can be very easy to get
caught up in the workings of
the business--creating content,
systems, programs, and all those
other things that need to be at-
tended to. This can be incredibly
time-consuming, and working on
the company brand's visibility in
the marketplace can accidentally
take a backseat.
It is vital that the process of
creating your brand content
integrate seamlessly with max-
imizing your visibility and
presence in the marketplace. In
other words, you want to hit the
ground running and be growing
your company brand visibility
immediately because it is direct-
ly linked to you company brand's
earning power. The power of
your brand cannot be understat-
ed--you need to use it to your
advantage!
Unfortunately, many women en-
trepreneurs wait until everything
is “perfect” before putting their
brand out there in the market-
place. It is natural for women to
want to make sure that anything
people will see attributed to their
name is in ideal order first for
many reasons, but the following
two reasons are generally the
most prevalent.
1. Fear
The first is FEAR of being os-
tracized. Socially, many women
are told that everything needs to
be “perfect,” and if everything
is not "perfect," then they will be
criticized publicly and privately,
which never feels good, espe-
cially when you've tried so hard
at something that it's become
an integral part of your life. It is
important in business to person-
ally separate yourself from your
company because it takes time to
grow the brand's visibility, which
is directly linked to increasing
your customer base. This trans-
lates into dollars and cents. Live
your brand, day in and day out,
and the customers will follow
organically.
2. Confidence
The second is the lack of CON-
FIDENCE. Feel worthy of really
stepping out of the shadows and
into the spotlight allowing the
marketplace to see you and your
company brand--you deserve it!
You will feel vulnerable at times,
which is certainly uncomfortable,
but your brand’s earning power
relies on you allowing the mar-
ketplace to see you and your
28